We were recently interviewed by a writer for a local business publication who was putting together an article on re-branding. She was personable and her questions straightforward - why would a company decide to re-brand (and what does that MEAN exactly?) and how often should a business pop the hood and take a look inside?

In composing thoughtful answers to her questions, the wheels - in this case, pun intended - started turning. While it's not always true, for many long-standing companies, re-branding takes place as a gradual change over an extended period of time - corporate evolution, if you will. As companies grow and re-define their focus and markets shift, so must the image of the business to remain relevant and accurately positioned.

Almost as if by divine intervention, we happened upon an article that discusses the logo progression of several major car manufacturers since the companies were founded. While logo re-designs only represent one possible element of what re-branding can entail for a given company, showing is often more effective than telling, so without further ado...

Click here to read the article Evolution of Car Logos.