We just came across a new blog today from CLS Fitness owner Cari-Lee Stevens. Cari-Lee is using a blog to document her journey through a 90-day health and fitness challenge she's undertaking. As a fitness advisor, the blog is a great way to establish expertise in the field, as well as share some "behind the scenes" information with her readers.

Think blogging isn't appropriate for your business? There are tons of ways to use blogging to reach your audience - new product offerings, sales, press releases, or even more candid information like "a day in the life of a...". Sometimes, a peek behind the curtains is infinitely more intriguing to an audience than the most polished ad campaign money can buy.

Cari Lee's site is a great example of how business owners can use blogging in innovative ways to stay in touch with and provide relevant information to their audience. And, speaking in a genuine voice is a refreshing change from rehearsed elevator speeches - and that means instant differentiation.

Click here to read Cari-Lee's blog, CleanseGirl.

Related Reading:
Blogging For Dummies