Though we're a little late in posting about it (busy busy!), we're pretty excited to note that we were contacted a couple of months ago by Design Edge Canada's editor, Ann Meredith Brown. She was looking for a project to feature in the Re-Logo section of the magazine and asked if we had a good before/after identity project we could share with the magazine's readers. No problem there - we often work on projects where we're charged to re-design the logo of an existing business as the company grows and evolves.

After considering a number of relevant projects, we chose to submit our re-design of the Westcoast Actuaries logo because we felt it was a strong example of how dramatically a re-designed identity can impact the perception of a company.

The article, published in the September/October issue of Design Edge Canada, displayed the company's original logo next to the re-designed mark with information about the new logo's relevance and the specific choices that were made with regards to colour, typeface and icon.

Click here to read the full project case study for Westcoast Actuaries.

Related Reading:

Identity Crisis: 50 Redesigns That Transformed Stale Identities Into Successful Brands