After a number of years in business, ACG wanted to take their company's image to the next level.

Well-known for establishing relationships card issuers and brand partners to offer branded credit cards, the company grew to include a well-rounded service offering.

CFX's concept for the logo was to represent each area of focus as individual building blocks. Each builds upon the next to create solidity, with the core business acting as the foundation for the evolution of the company.