ArtGeo overall branding needed to reflect the warmth and natural beauty that are the essential selling point of their products.

To this end, CFX used a palette of earthy colors, using actual colors found in some of the products and overlaying texture from one of the rocks to tie in the ID package with the website and other collateral as well as with the products themselves.

Double-sided business cards allow the front to act as a miniature advertisement, with the back containing contact information.

Stock choices included rich tan linen papers to further strengthen the warmth and texture innate to the theme of the identity.