BOOST Productivity is a company focused on helping businesses increase productivity by systematizing their workspace and workflow.

Formerly called Simplicity by Design, the company's owner approached CFX to help develop a new moniker which more effectively communicated the benefits delivered to their clients. After exploring dozens of options, BOOST was chosen for its energy and relevance.

The newly-dubbed company then needed a logo and identity that was equally energetic and bold. CFX integrated an icon within the name, coupling a broken circle with an arrow to indicate release from an existing cycle into forward action. In keeping with the company's less-is-more approach, CFX designed business cards smaller than standard size to demonstrate the concept of remaining effective while trimming away the unnecessary.