NALH (Need a Little Help) Bookkeeping Services is a company that has served the local business community for more than 27 years. NALH came to CFX with a business challenge facing many well-established businesses – they had simply outgrown their existing identity. In light of NALH’s high-tech, high-touch approach to a very traditional industry, their corporate identity no longer accurately conveyed the scope and quality of their service or what their company stands for – using accounting software and financial expertise to help a business grow.

CFX’s approach to the redesign of the NALH identity began with this idea in mind, which led to the tagline we coined for their collateral – nurturing growth in your bottom line. We used the “growth” concept as inspiration to create a simplified logo, featuring a single leaf attached to the company’s name, which immediately tied that essential element of their business to the visual identity. Business cards, letterhead and notecards were all die-cut to reiterate the leaf shape and give the pieces a distinctive, organic look.

Click here for a "before" snapshot of the NALH logo and identity.