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The Ridgeview is a
condominium development marketed by Rennie
Marketing Systems in Vancouver, BC. Rennie
Marketing Systems wanted to develop an identity
that would showcase the downtown-loft style
that the project offered and would appeal to
buyers with discriminating contemporary taste.
We developed a clean logo using lowercase
type, a zen-like tree icon and an understated,
muted palette reminiscent of the upscale Yaletown
district of downtown Vancouver. The icon was
used creatively throughout the project to provide
a cohesive look and feel throughout the campaign.
The
Ridgeview’s identity
pieces were printed with a single dark brown
used at varying
screen percentages to achieve a multi-colour
look. To further enhance our palette, we chose
an offwhite Mohawk stock to instill more warmth
in the pieces.
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