RoofRoc Canada Limited is a Canadian synthetic slate roofing tile manufacturer that understands the impact that visual identity can have for a growing company.

RoofRoc came to CFX looking to update its existing identity which had become dated and no longer communicated the high-end product they manufacture or the audience they serve.

While RoofRoc wanted to take their identity to the next level, we also wanted to ensure that we did not alienate the audience by straying too far from iconography familiar within the Client's industry. The new logo consists of a stylized roof outline positioned above the company name which is presented in two tones in order to enhance readability and more clearly delineate the two syllables of the name.

RoofRoc's new palette choices included a regal deep green to communicate the environmental friendliness of the product and a rich dark grey to tie in with the colour of natural slate which the product mirrors to perfection.

Click here for a "before" snapshot of the RoofRoc logo and brochure.