The scope of work for Simply Productive’s project included design for logo and corporate identity as well as a book jacket, rack cards, promotional posters and web site.

Simply Productive is a professional organizing company that works with clients to tackle clutter and disorganization of their home and work spaces to enable a more productive life and workstyle.

We wanted to ensure that Simply Productive’s logo and identity pieces visually conveyed the main idea behind their service – streamlining through simplification; removing that which is not necessary to remain effective and become more efficient.

We consciously approached the project with one main goal in mind – keep the logo and identity pieces as simple as possible while preserving the effectiveness of the design.

The logo consists of lowercase typography to give a less formal, more-approachable feel. We removed the dots above the letter “I” in the company name as subtle reinforcement of what the company does – remove that which is not essential. A fast-forward style double-arrow button was used as the logomark and ties in with the slogan we coined for the client, “Fast forward to efficiency.”