University Mobile is a company who offers mobile telephone service specifically tailored to college and university students, particularly international students. We wanted to ensure that their identity immediately connected with the target audience to communicate the essence of their service.

We used a bold palette of orange and blue to ensure that the logo was eye-catching and attractive to the student audience. Our choice of typefaces included a more traditional serif face for the word University and a more modern, casual face for the word Mobile. The logo employed a simple icon within the name to connect with the communications aspect of the client’s business.