Westcoast Actuaries is an established company with a solid reputation in the financial services industry.

Sensing a need to re-define its visual identity after a number of years in business, Westcoast Actuaries contacted CFX to re-design their logo and corporate identity materials.

The design was approached with the core ideas behind the company in mind - building upward from a solid foundation. We also wanted to incorporate the existing logo's homage to the company's west coast location.

The final logo's icon, flanked by the company name in a traditional serif typeface, served doubly as a geometric representation of the company's initials and abstract mountains and water.

Identity pieces carried the bold colour scheme forward to create visually arresting materials.