MST approached CFX to design a direct mail piece to promote Ansell’s appearance at an upcoming trade show. Though Ansell participates in the trade show annually, the response rate to the previous year’s piece was lackluster and MST wanted to create a piece that would capture the attention of the audience and draw them to visit Ansell’s booth.

CFX designed the piece with this goal in mind and employed the use of bold headlines and product imagery, keeping the layout clean and choosing a minimalist colour palette to make a strong statement and entice the viewer to learn more about both Ansell’s products and the upcoming trade show. The end result was a direct mailer that would stand out not only for its colour palette but for its clean simplicity and clear message.

Ansell’s team were so impressed by the piece’s appeal that the mailer’s design concept was then used as the basis for their entire booth at the show which garnered more interest and attention than prior approaches.

After the show, MST was pleased to report that, in spite of lower attendance numbers at the show than the previous year, the piece generated double the response and visits to Ansell’s booth than the previous year’s mailer.