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CFX
wanted to express our appreciation to our customers
for their support and patronage during 2001.
We also wanted to reintroduce ourselves to prospects
who had been in touch with us throughout the
year. We designed a custom holiday greeting
card which included our grateful sentiments
along with a quote which conveys our motto about
simple, effective design:
"A designer knows that he has achieved
perfection not when there is nothing left to
add, but when there is nothing left to take
away." - Antoine de St-Exupery
The back of the card also served as a business
card of sorts, including contact information
and our website's URL.
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We
wanted to create a greeting card that was
askew from typical holiday greetings. We used
an Art Deco style of design and non-traditional
colors to create something truly unique.
- Carly H. Franklin
Principal, CFX Creative
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