The scope of work for Gardenia’s project included design for logo and corporate identity as well as brochure, advertisements, direct mail and interior/exterior signage.

A two-colour palette of rich blue and muted green accentuated the natural warmth of the exterior and elegant feel of the suite interiors and served as highly visible background colours for signage.

The resulting campaign is one that accurately captures the overall vision of the project and is memorable among rival developments.

Advertisements showcased both the lifestyle and features of the development.