Expanding on the concept of growth from the core identity pieces, CFX chose to build on the idea of growth and abundance in developing all its marketing and promotional collateral.

CFX used the leaf from the NALH logo to create a Christmas Poinsettia icon that has been used in the artwork for their holiday CD mailings for the past several years. Each year, the CD packaging changes theme to relate to the style of music on the enclosed CD. The 2007 mailing include a CD titled Soul Train Express and artwork was done to combine this theme with a holiday feel. The "Holiday Express" train on the cover ties the two elements together and retains the overall brand identity common to all of NALH's pieces.