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Expanding
on the concept of growth from the core identity
pieces, CFX chose to present NALH’s
fundamental marketing information in a minimalistic
way, incorporating vibrant photographs of
organic objects – a leaf and a green
apple – all of which reinforce the
idea of growth and abundance.
The booklet was presented inside a kraft paper
pocket folder with personalized letters and
business cards, with matching white labels
added to the outside of the folders.
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