RoofRoc Canada Limited is a Canadian synthetic slate roofing tile manufacturer that understands the impact that visual identity can have for a growing company.

RoofRoc came to CFX looking to update its existing identity and marketing collateral which had become dated and no longer communicated the high-end product they manufacture or the audience they serve.

RoofRoc's new palette choices included a regal deep green to communicate the environmental friendliness of the product and a rich dark grey to tie in with the colour of natural slate which the product mirrors to perfection.

The brochure was designed using photographs of actual customers' homes, showcasing the natural beauty of the product in a seeing-is-believing approach.

Click here for a "before" snapshot of the RoofRoc logo and brochure.