Seaside Living is an upscale townhome project in the trendy Kitsilano area of Vancouver, marketed by Rennie Marketing Systems.

Given its proximity to the beach, Rennie wanted the project to exude the appeal of the area's lifestyle and the craftsmanship of the building itself.

CFX began with a modern typeface coupled with a contemporary seashell icon for the development's logo and designed a clean, understated project identity using inviting blues and browns, likened to the nearby water and beaches.

The result was an identity that communicated the feel of the area's sought-after lifestyle and quickly captured the interest of buyers.