To further strengthen University Mobile’s newly-minted identity and grab the target audience’s attention, we created a series of collateral materials which incorporated eye-catching images and taglines related to their service’s features and benefits.

One of the company’s primary selling points is the “no bill shock” feature of their accounts which limits the usage of an account to help clients avoid receiving a “shocking” bill at the end of the month. The image we chose, accompanied by the tagline “Relax. This won’t hurt a bit. Wireless phone service on your campus couldn’t be simpler.” reinforced the message and captured the end user’s interest in learning more about the service.

A second image and the tagline “It’s an open and shut case. Wireless” were used to highlight how easy it is for students to get a phone with University Mobile, unlike many of its competitors who implement a much more restrictive process for new customers.