| Oak
Street Mortgage came to CFX looking to solidify
its online presence which the company had outgrown
due to rapid growth, coupled with a wealth of
information and financial tools which had, over
the years, become unruly on their current web
site. The structure of the existing site was
not user-friendly and did not encourage users
to submit an application or use the many calculators
and other tools the site had to offer.
CFX
stepped in and offered new architecture
for the site’s
information, creating a flow that made sense
and was much more intuitive
for the end user. We simplified the layout
and ensured consistent navigation throughout
the site to ensure that the user could access
any of the wealth of information as possible.
Click
here for a "before" snapshot
of the Oak Street Mortgage web site.
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