Southmere is a condominium development marketed by Rennie Marketing Systems.

Taking inspiration from the project's name and location - and to ensure the mark was clean and compact for a variety of applications - CFX designed the Southmere logo using a modern typeface with a compass standing in for the O in the name.

Tones of deep red and vibrant yellow were used to lend a feeling of inviting warmth to the project's materials and to play on its famously-sunny location.

Image selection included a variety of shots offering a glimpse into the lifestyle afforded by the area's proximity to a variety of amenities and beautiful local beaches.